Concept Development
Future Food's concept development division has experience in all aspects of food and beverage including hotels, signature restaurants, all day dining destinations, bistros, clubs, bars, lounges, cafes, leisure centres and food court outlets. Our process follows a journey from conceptualization through to realization, with clear identification of intended outcomes at the start and the end result being a one-of-a-kind creative solution.
Projects benefit from Future Food's international experience, creativity and a thorough consideration of current and emerging food and beverage trends.
The art & science of creative concept development
We understand that each project requires an innovative, creative focus to reflect the challenges at hand. That's why we start each project by gaining a thorough understanding of your organization, your project objectives and desired outcomes.
1. Concept OutlineA concept framework that communicates the projects vision to key stakeholders
- Market research & competitor analysis
- Concept identification
- Concept positioning
- Financial modelling
A fully developed concept that clearly communicates the personality and identity
- Market research & competitor analysis
- Concept identification
- Concept positioning
- Financial modelling
- Brand / logo identity & corporate livery
- Customer & employee experience
- Food & beverage positioning
- Interior design direction
- Entertainment direction
- Signature menu planning and menu format
A fully developed concept that is ready to open and operate
- Market research & competitor analysis
- Concept identification
- Concept positioning
- Financial modelling
- Brand / Logo identity, Corporate livery
- Customer & employee experience
- Food & Beverage positioning
- Interior design direction
- Entertainment direction
- Signature menu planning and menu format
- Kitchen and back of house setup
- Operational manuals
