Stage 1 - Research & Positioning
Market & Competitor AnalysisDevelopment of a food and beverage strategy requires a thorough understanding of the current and intended user groups as well as the competitive environment.
Future Food undertakes a review of any existing feasibility and/or market research data on the target user groups as well as an on-site evaluation of the direct and indirect competition within the catchment area.
Forming the basis for the project framework and the food and beverage master plan, this stage will:
- Identify the gaps in the food and beverage offer within the competitive environment
- Provide a better understanding of the user profiles, wants and needs, buying behaviour and incentive to purchase
- Allow for appropriate segmentation of the total mix
- Identify the critical success factors
Future Food understands that an awareness of the quantitative implications of any project is fundamental to its sustainability. Projections are developed based upon data as provided by the client and Future Food's comprehensive database. Specific to the project requirements, information may relate to anticipated revenue/sales, required footfall or patron numbers, sales segmentation by day part , operating expenses, pre-opening expenses, working capital requirements and sustainable rental rates.
The aim of this first stage of the master planning process is to conceptualize a positioning statement for the Food and Beverage component. Aligned with the project positioning as a whole, this will provide a clear point of difference within the competitive environment.
